Arsenal wagers on new partnership with 12BET

English Premier League football club Arsenal has entered into a partnership with 12BET.

Under the long-term agreement, the terms of which were not disclosed, 12BET will serve as the club’s official betting partner in Asia.

12BET will benefit from exposure on LED advertising boards inside the team’s Emirates Stadium during home matches, as well as access to first-team players for marketing campaigns.

“A third of the club’s broadcast audience is based in Asia, and over the last two seasons Arsenal were featured in the most-watched live Premier League matches which highlights the strength of their Asian presence,” 12BET spokesman Rory Anderson said.

“The viewing figures for matches at Emirates Stadium are second to none, so this is a great opportunity to work with the club to help build the profile of 12BET in-market amongst its loyal fan base.”

Vinai Venkatesham, chief commercial officer at Arsenal, added: “We have a large and engaged fan base in Asia and we look forward to working with 12BET to further engage with Arsenal supporters in the region.”

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