NYX targets Italian retail market with licensing deal

NYX Gaming Group has secured a licensing agreement with FM Gaming and PSM Gaming to supply omni-channel gaming content to land-based properties in Italy.

The deal will cover the distribution of games for Italy’s Comma 6a retail sector, the largest land-based hardware gaming market in Europe.

NYX will initially launch its ‘Sky Winners’ and ‘Holly Madison’ titles in the retail market, with the games representative of a suite of casino content also available on desktop and mobile.

“NYX continues to work towards delivering a complete omni-channel gaming experience and this latest on-property development represents a key milestone in our strategy in the Italian market and across the globe,” NYX regional manager Southern Europe, Andrea Guzzon, said.

Fabio Castaldo, managing director of FM Gaming Italia, added: “I’m delighted to announce that NYX games are now available in our games portfolio on Italian Comma 6a machines, and up and running over our new PSM G640S Hardware, that will ensure top level performance.

“I’m confident that players will be amazed and engaged with the quality of the NYX games and their future content releases, which we plan to integrate.”

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