Seaniemac details football-focused advertising strategy
Irish gaming company Seaniemac has entered into an advertising partnership with sports marketing agency Project 11.
The agreement consists of digital sideline board advertising for seven matches in the Spanish Liga top-tier club football competitions that feature leading teams Barcelona and Real Madrid.
Advertising will be broken down to one and two minutes of live television in-play sideline advertising, as well as additional footage from repeats, highlights, internet and mobile device viewing.
Shane O'Driscoll, chief executive of Seaniemac, which last month completed an upgrade of its online betting website, said: “We are excited about the exposure the partnership will bring to SeanieMac; Real Madrid and Barcelona are arguably the two most popular football clubs in the world featuring the world's two most talented and popular players, Cristiano Ronaldo and Lionel Messi.”
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