Digital Sports Tech links up with Ladbrokes Australia

Sports betting solutions provider Digital Sports Tech has agreed a deal to provide Ladbrokes Australia with its player proposition betting offering.

Ladbrokes Australia will launch the ‘Player Props’ service in January, enabling its customers to create and customise their own bets on player performance across various statistics and sports.

In June, Digital Sports Tech carried out successful launch with Australian firm MadBookie.com, while the company also recently signed an agreement with Coral in the UK and Europe.

“We are always focused on offering our players the very best sports betting offering and experience, which is why we have integrated Digital Sports Tech’s innovative new Player Props product,” Ladbrokes Australia chief executive Dean Shannon said.

“This product provides us with a meaningful point of difference in the marketplace from our competitors and enables us to further enhance the personalised betting experience that we continually strive to offer our customers.”

Ari Lewski, executive director of Digital Sports, added: “We’ve witnessed first-hand the strong appetite that exists in the Australian market for player-related betting opportunities via MadBookie.

“Naturally, we’re highly confident that our product, which takes player proposition betting to a whole new level, will prove to be a great success for Ladbrokes and their customer base.”

Related article: Ladbrokes Australia signs up to TopBetta’s Global Tote