Beehive brokers agreement with Stanleybet

Gaming marketing optimisation specialist Beehive is to supply its CRM tools to Stanleybet for implementation online.

Stanleybet will gain access to Beehive’s marketing optimisation engine, which clusters customers by behavioural attributes and provides them with relevant marketing messages at the optimum time.

The agreement will cover several national markets, such as the UK, Italy, Romania, Croatia and Denmark.

“Working with Beehive has been a fantastic experience so far, and has proved to be an efficient way to grow our online business,” Stanleybet’s head of online Gianluca Porzio said.

“We have already learned a lot from them, and look forward to gleaning even more knowledge in the coming months.”

Adi Dagan, founder and chief executive of Beehive, added: “We are delighted to have joined forces with Stanleybet, and to grow our footprint in major European markets such as the UK and Italy as well as fast-growing markets such as Romania.

“Online gaming is such a fiercely competitive industry, operators need to do all they can to acquire, retain, and most importantly engage their customers.”

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