Betfred extends deal with Playtech

Betfred has extended its decade-long content partnership with Playtech until beyond 2020.

The multi-year extension includes the renewal and extension of Playtech’s casino content, progressive jackpots and access to more than 600 games.

Betfred will also participate in Playtech’s exclusive licensee cash casino network promotion on new DC-branded film and television properties. The promotion will launch at the end of February and run for four weeks.

As well as branded titles from Warner Bros and DC like ‘Batman Classic TV Series’, ‘Man of Steel’ and ‘Superman’, the promotion also runs across Playtech games, such as ‘Buffalo Blitz’ and ‘Halloween Fortune 2’.

“Agreeing today’s extension is a great way to start 2017,” said Rakesh Chablani, managing director at Betfred. “Playtech are one of our most important partners and enable us to offer our players the industry’s leading gaming experience.”
The agreement also gives Betfred players access to Playtech’s bingo, poker and live casino games, that have all been extended for the same period.

“We’re delighted to have agreed this renewal with Betfred, one of our key partners and licensees,” said Mor Weizer, chief executive of Playtech. “I’m also very pleased on a personal note. Betfred was one of the first contracts I put together when I joined Playtech more than 10 years ago so to agree this with them until beyond 2020 is fantastic news.”

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