iSoftBet to provide content to William Hill Interactive Online
Online and mobile game supplier iSoftBet has sealed an agreement to provide a range of content to the interactive division of UK bookmaker William Hill.
iSoftBet will add its entire portfolio of games to the William Hill Interactive Online offering in mobile and online through an integration with Openbet RGI.
iSoftBet will also work with the William Hill Interactive Online team to create exclusive content for the bookmaker.
“We are very, very excited about this fantastic opportunity to work with a leading bookmaker like William Hill,” iSoftBet managing director Nir Elbaz said.
“The brand is known throughout the industry and is a popular choice with punters. Our innovative Neon Reels slot creation and branded titles such as Paranormal Activity, which launched last year, was a key factor in persuading William Hill to team up with us.
“We are extremely confident that our content will fit in well alongside William Hill’s current offering and look forward to working with their team to produce exclusive, entertaining content.”
Graeme Powrie, gaming commercial director at William Hill, added: “We are delighted to add iSoftBet content to our ever-growing portfolio. They deliver very strong titles that are proven within the industry and I am sure it will appeal to William Hill customers.”
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