Scientific Games signs James Bond licensing deal
| By iGB Editorial Team
Scientific Games has signed an exclusive licensing agreement for the James Bond franchise.
Scientific Games has signed an exclusive licensing agreement for the James Bond franchise.
The deal covers all past and future James Bond films, as well as actors portraying the secret agent.
Scientific Games will be able to develop themed titles for land-based gaming, lottery and social slots.
Kevin Sheehan, chief executive of Scientific Games, said: “The Bond franchise is clearly a long sought-after and incredibly exciting brand for our industry; James Bond is synonymous with action, excitement, and next-generation technology.
“We look forward to harnessing the power of the Bond brand to drive innovation across the company in the years ahead.”
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