Superbet names Albrecht as new chairman

The appointment, Superbet said, is in line with the group’s intention to pursue a future public listing and will support its wider growth plans in regions around the world.

Albrecht brings extensive senior and board-level experience to Superbet, having served in a number of senior roles during his career.

He is currently chairman of online real estate platform Scout24 Group and audiobook and e-book streaming service Storytel, while also a member of the board at communications and digital services platform Veon Ventures.

Prior to this, he was chief executive of music streaming service Deezer and spent time as both president and CEO of telecom and media group Tigo/Millicom International.

In addition, Albrecht had a spell as president and CEO at Modern Times Group MTG AB, a media business active in Scandinavia and East Europe. 

“Superbet presents an exciting opportunity in terms of its growth trajectory and continued expansion plans. I have been impressed by the ambitions of the company, the responsible approach to its customers and the high level of innovation and entrepreneurship shown by the team,” Albrecht said.

“I am pleased to take on the role of chairman and look forward to supporting the high-calibre management team on this inspiring journey, as the company continues to deliver on its sustainable, international expansion strategy.”

Superbet CEO Johnny Hartnett added: “This is an amazing moment, as we write an important page of the Superbet story. As chairman of the board, Hans-Holger Albrecht will take the group to the next level in terms of strategic vision. 

“His remarkable background in nurturing successful companies will help us maximise our competitive advantage and ensure we thrive in international markets.”