Crystal Palace names ManBetX as main shirt sponsor

International gaming company ManBetX has agreed a deal to become the new main shirt sponsor of English Premier League football club Crystal Palace.

Terms of the multi-year agreement were not disclosed, but the club said that the deal represents a record-breaking partnership for the London-based team and is the eighth biggest deal by value in England’s top flight.

From the 2017-18 season, ManBetX branding will appear on the front of Palace’s playing jerseys, as well as across the club’s online and offline media channels.

Crystal Palace chairman Steve Parish said: “The continued growth of our international fanbase and the attraction of Premier League makes the club an attractive partner for ManBetX, and our growing reach around the world gives ManBetX an ideal platform to continue its own brand growth.”

The deal comes after fellow Premier League club Swansea also signed a shirt sponsorship agreement with another international gaming company, Letou.

A ManBetX spokesman added: “We’re certain Crystal Palace provides us with the platform to move to new heights and are looking forward to engaging with the Club’s ever growing fanbase in the UK and worldwide.”

Related article: Swansea City signs Letou as new shirt sponsor