GambleAware urges evaluation of responsible gambling

The GambleAware charity has published a series of resources to support the UK industry in its efforts to properly evaluate responsible gambling measures.

Available on the GambleAware website, the resources include a guide for using evaluation, as well as a frequently asked questions section that relates to the Responsible Gambling Strategy Board’s ‘Evaluation Protocol’.

GambleAware said resources are aimed at operators who want to “get to grips with why and how evaluation is needed” in order to help minimise gambling-related harm.

The charity also said that the resources will support managers running trials or pilots, as well as corporate social responsibility teams seeking to understand how to interpret and use evaluation evidence in shaping policy and practice.

In addition, the charity said education and treatment services that need to use evaluation to improve the effectiveness of their support, and demonstrate what works and how, can utilise the resources to support their efforts.

Clare Wyllie, director of research and evaluation at GambleAware, also said: “One of the five top priorities of the National Responsible Gambling Strategy is to ‘build a culture where new initiatives are routinely evaluated and findings put into practice’.

“We hope that these resources help the gambling industry to understand what works to minimise harm, so it can invest in actions that make a difference to customers.”

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