Metal Casino rocks out with industry-first platform

Metal Casino is to launch the world’s first gaming site for hard rock enthusiasts.

Powered by iGaming Cloud, the holistic platform service provider run by Gaming Innovation Group, the Malta-based online casino will feature games from the likes of NetEnt and Microgaming, and launch through front-end partner Fast Track Solutions.

Metal Casino will now go live in the UK, Germany, Sweden, Norway and Finland, with all members able to join the Metal Casino World Tour games and loyalty programme.

In addition, the ‘MetCoins’ currency, unique to the platform, will enable members to acquire exclusive tickets and customised merchandise in the ‘Merch Room’ and have the chance to meet some of the world's biggest metal bands and artists.

The platform is the creation of a team of gaming, music and marketing experts, including former executives at Apple, Microsoft, Universal Music, Spotify and Mr Green.

Clas Dahlén, formerly Mr Green’s country manager, Sweden, who is serving as chief marketing officer for Metal Casino, said: “Creating a vertical marketing strategy, based on social media, collaborating with metal artists as influencers and vertical metal media is a game-changing way to penetrate the marketing landscape out there.

“With a loyal fan base, Metal Casino therefore becomes highly marketing efficient; being relevant creates loyalty and maximises the retention and ROI.”

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