SportPesa unveils new UK casino platform

SportPesa has launched a new online casino website and sportsbook in the UK market.

The platform has been given a fresh look and updated to provide what the firm said will be a more “sophisticated and seamless” betting environment for its customers.

Enhancements include improved navigation, functionality and aesthetics, as well as a new blog section that will provide news and updates from both the casino and sportsbook worlds.

Powered by Microgaming, the updated site is HTML5-compatible and available on desktop and Android, iOS or Windows mobile devices.

Shaun Simmons, UK marketing manager for SportPesa, said: “Over the past few months, we have taken customer feedback on board and worked tirelessly to deliver a product that we feel will stand tall in this market.

“Not only will our customers have access to a decent sportsbook, but we can now also provide our valued customers with a first-class casino offering.”

In May, SportPesa struck a deal to become the new main shirt sponsor of English Premier League football club Everton, as part of its ongoing plans to enhance its presence in the UK market.

Related article: Sportpesa finalises shirt sponsorship deal with Everton