Sky Betting and Gaming links up with SBTech

SBTech has partnered with Sky Betting & Gaming to supply a full sportsbook platform in Germany.

The partnership will see the operator benefit from the SBTech platform with pricing, trading and risk management services included.

In addition, the deal involves CRM, payments, reporting and automated bonusing tools.

Sky Bet’s German customers will benefit from localised products, content and payment methods. SBTech’s betting features will also provide punters with flexible cash out, enhanced accumulators and price boosts.

Jochen Weiner, managing director of Sky Bet Deutschland, said: “Our growth strategy is focused on agility and technological innovation and as such, SBTech was a natural choice as our sportsbook and platform provider.”

Richard Carter, chief executive of SBTech, said: “The deal with Sky Bet consolidates our position as the market-leading provider of sportsbook and platform solutions for premium operators worldwide. I’m particularly looking forward to overseeing close collaboration between our teams. Innovation is at the core of both of our organisations, and together we can push the boundaries of the sports betting industry, providing new products to customers in a wide range of territories.”

Related article: Sky Betting & Gaming launches in Italy and Germany