Betgenius and Sportcast launch BetBuilder product

Data-driven software provider Betgenius has linked up with Sportcast to offer sportsbook operators a user-friendly pre-match betting product called BetBuilder.

The new product enables punters to instantly build accumulators made up of dozens of different players, teams and event markets within the same game.

The fully-automated BetBuilder will be launched this month and will feature all major sporting events globally.

Matt Stephenson, managing director at Betgenius, said: “BetBuilder takes the already popular single game acca experience to a completely new level. With a huge focus on UX, the product blurs the lines between pre-match and in-play betting, allowing punters to create their own narrative around any given fixture and to watch that story unfold as the match goes on.”

Related article: Betgenius confirms Stephenson as managing director