Beehive to ‘transform’ big data analysis with Pulse

Data-driven marketing specialist Beehive has launched Pulse, a new BI product that it said will “transform” the way gaming operators analyse big data.

Pulse features dedicated dashboards for all key areas of a business, including products, payments, conversion, retention and marketing activities.

Users can access infinite drill-down capabilities, while Pulse will be integrated into Beehive’s flagship Labs product, which the company said will provide a “one-stop-shop” for a company’s operational needs.

Adi Dagan, founder and chief executive of Beehive, said: “Our partners live and breathe data, so they need intuitive and powerful tools that allow them to leverage this data to boost their bottom line.

“Beehive was founded to serve actionable and clear data to operators and bring order to big data’s chaos. Launching Pulse is the latest step on this journey and strengthens our unique product offering.

“We have always believed in simple, intuitive and intelligent products, and Pulse is just that; we have spent years learning what KPIs drive operators on their day-to-day, and Pulse is the result of that knowledge.”

Related article: Beehive details new partnership with ProgressPlay