Kambi scores sportsbook extension with long-term partner Paf

Under the agreement, Paf will continue to leverage Kambi’s technology to power its online sports betting offering. 

Paf, which began working with Kambi back in 2011, is licensed and controlled by the local government of Åland in Finland. The operator’s Paf brand is live in Finland, Sweden, Spain, Latvia and Estonia.

Swedish-focused sub-brands No Account Bet and Speedy Bet have also been added to the Paf group of brands.

“Kambi has played an important role in our journey as we have continued to establish Paf in regulated European markets,” Paf chief gaming officer Kim Johansson said. “The Kambi betting client, combined with a broad suite of great products have helped us to deliver an excellent experience for our customers, and we are excited at the prospect of building on this in 2023 and beyond.”

Kambi co-founder and chief executive Kristian Nylén added “I am delighted to extend our partnership with Paf which has been a valued partner of Kambi for more than a decade.

“Paf was the first partner we signed when Kambi was founded and the fact they remain a Kambi partner to this day is a testament to the strength of our leading sportsbook technology.”

The extension comes after Kambi last week reported revenue of €44.0m in the first quarter of 2023, a 19.2% rise year-on-year supported by market expansions.

The company said the quarter benefitted from it launching in North and South America, as well as a return to a complete sports calendar following the Covid-19 pandemic. Kambi completed 20 partner launches during the quarter, all of which occurred in the Americas.