Pariplay strikes content partnership with Twelve40

Pariplay has agreed a deal to provide a range of its content for lottery and instant win platform provider Twelve40.

Under the deal, Twelve40 will add Pariplay titles such as ‘Asteroids’, ‘Fire vs Ice’ and ‘Rio Bingo,’ to its white label platform and content solutions.

Twelve40 has partnerships in place a host of operators around the world, such as the AfroMillionsLotto and Loto System in Mexico.

“We are really happy to have signed this deal to offer Pariplay content to our partners, a landmark agreement that continues our commitment to providing operators with the most comprehensive and engaging selection of igaming content,” Twelve40 chief executive Andy Jarrett said.

Adrian Bailey, managing director at Pariplay, added: “Growing our footprint in markets around the world is a priority for Pariplay, and doing so with a partner with global aspirations like Twelve40 represents a real opportunity to expand our market reach.”

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