888 hands North American expansion role to Hurst
| By Robert Fletcher
888 has announced the appointment of experienced executive Ben Hurst as vice-president of North American market expansion.
In the new role, Hurst will create and implement strategies to accelerate 888’s presence in the region, primarily in the US and Canada.
He will be responsible for leading business development, collecting competitive intelligence and providing operational strategy and direction, including working with strategic partner Authentic Brands Group to further develop the Sports Illustrated brand presence.