NairaBet targets in-play growth with Betgenius

Nigerian sports betting band NairaBet has moved to enhance its in-play offering by entering into a partnership with Betgenius.

Under the deal, Betgenius will now serve as the primary in-play trading partner of NairaBet and provide the operator with in-play trading coverage across all major sports.

The agreement includes in-play betting opportunities on sports such as football and basketball.

“As competition grows in the Nigerian sports betting space, we at NairaBet made a decision to stand out from the crowd,” NairaBet chief executive Akin Alabi said.

“One of the decisions we made was to partner with Betgenius to power our in-play markets; I am confident it will be a rewarding experience for both parties.”

Matt Stephenson, managing director of Betgenius, added: “The live betting trend is spreading across the African market and Betgenius is excited to bring our trusted product to many more partners in the region in the future.”

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