Unibet scores extension with FC Copenhagen

Unibet has opted to renew its partnership with Danish Superliga football club FC Copenhagen.

The deal will run through to the end of 2021, extending the relationship between the two parties to nine years.

Unibet will retain naming rights to the B Stand at the team’s Telia Parken home stadium, as well as continue to work with the club on fan-focused initiatives.

“Viewed from our side, for many years we have had a strong anchored cooperation, which has resulted in some amazing experiences,” FC Copenhagen sales director Alex Rasmussen said.

“We are looking forward to a successful future with Unibet, where we will certainly challenge each other and try to lift the sponsor initiatives again, so we can create even more valuable content and even more great experiences to delight the club’s amazing fans.”

Anja Bruun, sponsorship strategy manager at Unibet, added: “We are a company that believes in long-term strategies, and the partnership with FCK, now entering its seventh year, is a good proof of this.”

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