Sportech lands multi-channel deal with Parx Racing

Sportech Racing and Digital has agreed to provide new digital platforms for web and mobile betting on horse racing through Parx Racing.

The digital contract, awarded by Bensalem Racing Association and Keystone Turf Club, forms part of a wider agreement to provide totalisator services to Parx Racing at its racecourse in Pennsylvania, US, and associated off-track betting locations.

Parx Racing will now replace existing advanced deposit wagering systems with Sportech’s G4 betting website platform and Digital Link mobile betting application.

Both platforms will have support from various marketing tools to allow Parx Racing to engage with punters.

Andrew Gaughan, president of Sportech Racing and Digital, said: “We are happy to have once more been selected as pari-mutuel technology provider for Parx Racing.

“Sportech has deployed over 25 websites and over 25 mobile apps for customers in the Americas, the Caribbean, Europe and Asia and we are very pleased to be able to add our valued customer Parx Racing to that list.”

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