Sky Bet pens extension with Betgenius

Sky Bet has agreed to extend its long-running partnership with Betgenius.

Under the deal, Betgenius will remain the primary trading provider for Sky Bet and support the operator with pre-match and in-play content, as well as pricing, across all sports.

Sky Bet’s customers in the UK and Italy will also have access to the Betgenius ‘High Availability Cash Out’ service.

Betgenius and Sky Bet have been working together since 2008.

Ronnie Whelan, trading and operations director of Sky Betting & Gaming, the parent company of Sky Bet, said: “Betgenius has been a key partner of ours for over a decade.

“In-play betting in particular has been a major driver of growth for us and our high quality live product is thanks to working with Betgenius towards our shared goal of giving customers the best possible experience.”

Matt Stephenson, managing director of Betgenius, added: “We are extremely proud to agree a long-term extension to our relationship with Sky Bet.

“Richard Flint and his team have created a phenomenal sports betting business and the fact that we are chosen, once again, to play such a crucial role is testament to the quality of our technology and trading expertise.”

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