Kindred signs up to diversity campaign
Kindred says its decision to become a founding member of the All-in Diversity Project is reflective of its inclusive culture.
Unibet’s parent company has joined the industry-driven initiative to benchmark diversity, equality and inclusion for the betting and gaming sector.
Kindred said diversity and equality is a priority area for the development of the business for the future.
“We are very excited and proud to be part of the All-in Diversity project, who’s vision and mission fully reflect our own agenda and priorities in this important area,” said Henrik Tjärnström, chief executive of Kindred Group.
“Diversity and gender equality have always been a natural part of Kindred’s culture and we know that it differentiates the top performers from the average ones regardless of the industry.
“We look forward to taking part in raising the awareness on this topic across the gambling industry and beyond.”
The All-in Diversity project was created to help facilitate the conversation on diversity and equality in the betting and gaming sector, thereby making the industry more inclusive and attractive for all people across society.
All-in Diversity co-founder Kelly Kehn said: “Kindred brings both a breadth of industry knowledge and expertise to the table with their brands, products and policy as well as a real passion for people. There is no limit to what we can achieve with this calibre of operator on board.”
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