FanDuel secures extension with WNBA
Daily fantasy sports (DFS) operator FanDuel has extended its partnership with the Women’s National Basketball Association (WNBA).
Last May, the WNBA became the first women’s professional sports league to have a deal with one-day fantasy games under an initial deal with FanDuel.
This agreement will now be extended for a further two seasons, with FanDuel to also have the rights to stream select WNBA games and incorporate highlights on its platform.
“They were a terrific partner in the inaugural year last year; WNBA games on FanDuel were extraordinary by every measure,” WNBA president Lisa Borders told the Associated Press.
“The opportunity to stream on their platform is a new one; they are building out the capabilities as we speak.
“We’d be one of the first, if not the first to stream live on the FanDuel platform.”
FanDuel chief executive Matt King added: “We’re making FanDuel more fun for more people, including both new and current WNBA fans, and the astounding growth we’ve enjoyed is a direct result of that.
“We have seen tremendous enthusiasm from our customers for this product across other sports, especially NBA and expect it to perform equally as well for WNBA.”
DraftKings will also offer WNBA fantasy games throughout the coming season.
Related article: WNBA agrees fantasy sports partnership with FanDuel