GVC signs with Ainsworth in New Jersey

GVC Holdings has agreed to exclusively launch the Ainsworth Game Technology range of proprietary slot games on its platform in the US state of New Jersey.

Under the multi-year deal, GVC will initially launch approximately 20 of AGT’s slots on its platform, with other games to be added on a monthly basis.

GVC has a six-month period of exclusivity to launch AGT’s titles on its network, which currently powers both the MGM and Borgata gaming brands, as well as its own NJ.partypoker and NJ.PartyCasino brands.

“The online market has been stagnant for too long, with many casino’s offering a similar line-up of content,” GVC president of New Jersey operations, Kevin Allan, said.

“Ainsworth are helping us to really shake things up, bringing an entirely new collection of standout titles which are sure to be a major attraction and point of difference for our network.”

Jason Lim, general manager for Ainsworth Online, added: “We are excited to be partnering with the GVC Group for New Jersey and look forward to providing Ainsworth’s land based content online.”

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