Lights team up with William Hill

The Las Vegas Lights Football Club has struck a partnership with bookmaker William Hill.

The club, which made its debut in the second-tier United Soccer League this year, has signed up William Hill as its exclusive sportsbook partner.

Under the agreement, fans who open a William Hill Mobile Sports account with the ‘LIGHTS’ promotional code will receive a $5 (€4.30) free sports bet for each home victory in 2018.

Betting options will include a pre-match menu and continuous live in-play odds during every game.

The partnership further illustrates the increasing acceptance of betting in US sport after the Supreme Court overturned a federal ban on sports betting across the US last month. However, regulated sports betting was already available in Nevada, as well as Oregon, Delaware and Montana.

“Las Vegas is truly a sports destination, and the Lights FC have been a great addition to the city,” William Hill US chief executive Joe Asher said.

Lights FC owner and chief executive Brett Lashbrook described William Hill as an “ideal partner for a pro sports team in Las Vegas”.

On Thursday, William Hill claimed to have been “inundated” with approaches from major US sports teams about sponsorship deals since changes to US sports betting laws.

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