Scientific Games extends with New Mexico Lottery

Scientific Games has renewed its long-term partnership with the New Mexico Lottery Authority in the US.

The eight-year contract will cover the provision of instant products and services, and also includes a two-year loyalty rewards program.

Scientific Games will now serve as the New Mexico Lottery’s primary provider of instant games and related services, including research and lottery sales force training.

This will include a review of the entire instant product portfolio, as well as game performance analysis, new game development and retail execution.

Scientific Games has supported the New Mexico Lottery with instant games for more than 20 years and also launched its loyalty rewards program in January 2015.

“Based on our business plan, Scientific Games has proven it has the experience to help the New Mexico Lottery grow in the next eight years by delivering quality instant games, support and strategic planning for our product portfolio and player engagement,” New Mexico Lottery Authority chief executive David Barden said.

John Schulz, senior vice-president, instant products at Scientific Games, added: “We will help the Lottery develop a high-performing portfolio of instant games supported by one of the industry's most engaging loyalty and rewards programs.

“Our teams will work together to develop a fully integrated offering that will support the Lottery’s business goals to create more returns to college scholarships in the state.”

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