SafeCharge puts its money on Italy’s future
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SafeCharge is confident about the future of Italian gambling after bolstering its position in the market through a deal with leading operator Snaitech.
The payments technology company has been working with Sisal in Italy for two years, and its SafeCharge Payments Engine will now integrate Snaitech’s entire end-to-end payment processing infrastructure.
The deal comes just as Italy introduces its gambling advertising ban, a move seen by some as an indication that the government will attempt to constrain the burgeoning gaming market.
However, SafeCharge COO Yuval Ziv (pictured) is convinced the future is bright for Italian gaming thanks to its “comprehensive” structure, and believes his company’s high standards of compliance and reliability can help maintain trust in the sector.
“We do not see any significant pressure generated by the upcoming regulation specifically,” he said.
“We believe the Italian igaming legislation is the most comprehensive and robust across Europe and we see a great opportunity for our technology to assist many new and established brands in driving conversion rates and improving the customer experience.
“Having developed an unrivalled track record working with merchants within complex and regulatory-heavy markets such as gaming and financial services, we believe there is a real opportunity for SafeCharge to provide flexible solutions and an innovative approach for merchants looking to comply to the toughest regulatory environments.”
Snaitech believes its players will welcome the opportunity to embrace a variety of preferred payment methods, including Visa and Mastercard schemes and a variety of Italy’s most popular e-wallets including PayPal. Users can also access SafeCharge Cashier, a fully-optimised payment system enabling secure deposit and withdrawal of funds.
With Sisal and Snai jointly owning around 15% of Italy’s online casino market and 18% of betting, SafeCharge believes it is in prime position to attract further like-minded partners.
“Italy is a strategic market for us, particularly for gaming, travel and retail/e-commerce,” Ziv said. “We found that innovation, performance and business optimisation are the key main drivers necessary to further stimulate this digital revolution and our development team is quickly fulfilling the requests of some of the most demanding customers in the region.
“As more customers realise the benefits of implementing a flexible, robust and open payments technology infrastructure, SafeCharge will keep on growing steadily.”