Carousel targets new licences for sports betting brands

Carousel Group has set out plans to secure licences in the UK, US and Sweden to maximise the market impact of its two new sports betting brands.

Founded last year, the iGaming start-up will soon roll out its SportsBetting.com and RaceBook.com brands in countries across Europe and Latin America under a licence awarded by the Malta Gaming Authority.

SportsBetting.com will allow consumers to bet on a range of sports from around the world, while RaceBook.com will operate as a dedicated horse racing betting platform.

Carousel is keen to expand the reach of the brands to more markets via additional licences in the established UK market, as well as the growing US and Swedish wagering markets.

“2018 was a huge year for us as we prepared the business for launch,” Carousel Group founder and chief executive Daniel Graetzer said. “We closed a second capital raise, acquired two strong domain names and ended the year with the acquisition of our technology platform, but now the real fun starts.”

To support this launch and expansion strategy, Madrid-based Carousel is seeking to expand to its team, placing adverts for a series of positions across marketing, administration and central services.

In addition, the company is recruiting affiliates from around the world to help promote its new brands via the Carousel Group Affiliates programme.

Graetzer added: “We’ve assembled a team of highly experienced and competent leaders in our Madrid headquarters and combined with our recent acquisitions we are aiming to deliver a superior customer-driven experience to markets all over the world.”