Mercurius rolls out new trading app with Betfair

Artificial intelligence-powered sports betting startup Mercurius has launched a new mobile application to support Betfair customers with trading activities on its exchange product.

Tradr, which features Mercurius’s proprietary Artificial Intelligence algorithms that power fully automated betting strategies, has now been added to the Betfair App Directory.

Betfair users can connect their Betfair account to the app, select their initial investment amount for their bankroll and then activate their chosen strategy.

Mercurius said its technology will then analyse how well players and teams are playing by studying key data points such as goals scored, shots location and player skill. This is then be sent over to the customer to offer them guidance when trading on the Betfair exchange.

“It's a great time for data science and betting, as the Big Data revolution has completely redefined how successfully you can analyse sports betting opportunities,” Mercurius’s chief research officer and data scientist, Lorenzo Malanga, said. “Deep quantitative analysis allows Mercurius to forecast millions of outcomes and probabilities in seconds in order to uncover value bets.

“Our AI crunches millions of data points describing matches second by second and creating a numeric picture of events and teams strength with much greater precision than was ever previously possible.”