Betfred targets US market with sports betting product suite

Bookmaker Betfred has unveiled a suite of managed sports betting and trading products, specifically developed for the US market.

Incorporating the OptimaMGS platform, the suite of managed products includes business intelligence and analytics, anti-fraud solutions, trading tools , compliance functionality, customer support, payments and marketing services.

Betfred will work with Las Vegas-based SCCG Management to promtoe the services to both the US Native American and non-tribal gaming markets.

The bookmaker already operates over 1,600 retail stores in the UK, as well as a website and mobile app, and managing director, Mark Stebbings, said that this expertise will help the new venture as it pursues opportunities in the expanding US market.

“The entire team is energised by the opportunity to bring the totality of our experience and technology to the diverse and innovative US sports wagering leaders who are responding to the tremendous opportunity these markets present,” Stebbings said.

Stephen Crystal, principal partner of SCCG Management, added: “The scope and scale of the combined resources and experience of Betfred, Optima and SCCG Management allow us to bring a turnkey, industry leading set of tools and talent to the sports betting industry.

“We're working tirelessly as a team to present flexible, comprehensive solutions to the US sports betting industry.”

Image: Basher Eyre