SBTech lands multi-channel sportsbook deal with Svenska Spel

Sports betting technology provider SBTech has won a tender to provide a new multi-channel sportsbook solution to Swedish gaming operator Svenska Spel.

SBTech said that it outperformed all rival bidders in the tender process, with its configurable and localised managed trading solutions and responsible gaming tools among the features that impressed the operator's procurement team. 

Its technology stack, and innovative features such as the Yourbet bet builder, were also key factors in it securing the contract.

“It has been a long process to find the right partner for us which we think we have in SBTech,” Svenska Spel Sports & Casino’s product manager for sport and racing Björn Kjellsso said. “We are very pleased with our choice and we are convinced that our customers will appreciate our updated sportsbook when we go live.”

Andrew Cochrane, chief development officer at SBTech, said the supplier was “incredibly proud and excited” to have secured the contract.

“We look forward to completing the integration of our sportsbook solution across Svenska Spel’s retail, mobile and online channels and helping Sweden’s leading gaming company deliver the foremost sports betting experience in the market.”

The partnership marks the third tier-one lottery sportsbook deal that SBTech has struck with a World Lottery Association member so this year. The provider has also signed agreements with Veikkaus and the Oregon Lottery.