SG debuts “end-to-end digital ecosystem” OpenGaming

Scientific Games has announced the launch of OpenGaming, which packages its content aggregation technology, player account management system and in-game features into a single solution.

The supplier believes that by combining its range of gaming assets in the OpenGaming wrapper, it will be able to help clients deliver more immersive experiences for players. 

It incorporates the Open Gaming System, acquired through its deal for NYX Gaming Group, which offers more than 2,500 games from in-house and third-party studios, all of which can be launched with features such as jackpots, free-play functionality, tournaments and peer-to-peer play. 

This is complemented by the OpenPlatform (OPS) solution, which includes player management technology, to offer what Scientific Games believes provides everything an operator requires to run a successful igaming offering.

“Our vision is to change the way people think about player experiences through interaction-rich platform features seamlessly stitched into ground-breaking games,” SG Digital group chief executive Jordan Levin explained.

“OpenGaming takes our passion for great games and builds in layers of multi-studio features to drive a new revolution for our industry,” he said. “It kicks open the door to the future of interactive gaming in our industry.”

Dylan Slaney, senior vice president of gaming for SG Digital, added: “”When we talk to players, they tell us we're competing for their time alongside other aggregation platforms in the media, mobile, and console gaming worlds.

“With the launch of OpenGaming, which now includes our award-winning OGS content aggregation platform, our OPS player account management system, and our unparalleled library of world-class multi-studio content, our teams and partners have risen to the industry's challenge and created a breakthrough entertainment ecosystem.”