iGaming Deck: Crashing the traditional aggregator model

iGaming platform provider iGP is shaking up the aggregation space with its next-generation solution, iGaming Deck. Speaking to iGB, Michael Baker-Mosley, CMO at iGP, explains how their platform is disrupting the legacy aggregator model by layering advanced promotional tools and reporting features directly on top of its game content delivery infrastructure.

Although traditional aggregators offer convenience through single API access to thousands of games, they often fall short on promotion support and data transparency. Baker-Mosley argues that operators going direct to studios typically gain access to exclusive campaigns and better player engagement – advantages most aggregators can’t offer.

He explains why iGaming Deck’s mix of speed, flexibility, and innovation is what sets iGP apart in a crowded space – and why they say they’re “crashing” the old model.