Svenska Spel launches new online platform for retail agents

Swedish operator Svenska Spel has rolled out a new online gaming platform that will enable retailers to offer certain sports betting games and services over the internet.

The platform will run through the operator’s Svenska Spel Sport & Casino subsidiary, with retailers able to offer games to players across Sweden.

Retailers will initially be able to offer the Stryktipset, Europatipset, Topptipset, Bomben and Powerplay football betting games on the new platform.

Svenka Spel will add a new, dedicated customer section to its website for the new service, with each agent to have their own dedicated page through which they can target consumers.

“Finally, the agents can get access to all the benefits of online sales and services and thus get a huge customer base to work with,” Svenska Spel project manager Mathias Johansson said. “We are creating a full multi-channel offering, where you can buy a game from any store, no matter where you are in the country.”

The new online service will be connected support self-service betting terminals that were rolled out across Svenska Spel's retail partner estate earlier this year.

Svenska Spel’s chief executive, Patrik Hofbauer recently declared his backing for plans to introduce a ban on select sports betting markets in Sweden in order to help clamp down on match fixing. Plans include a ban on betting markets that can be influenced by a single player in a match, such as corners and yellow and red cards.

Last week, Svenska Spel also launched Verisec’s Freja eID technology across both its Svenska Spel Tur and at Svenska Spel Sport & Casino platforms as part of an effort to enhance its customer identification processes.