Metric Gaming obtains Malta licence

Metric Gaming is to announce a series of new European partners in the coming days after it obtained a Maltese licence.

The B2B sports betting software provider, which is already licensed in the UK, has been awarded a Class 4 licence from the Malta Gaming Authority (MGA).

After signing deals with the likes of Betfred, Bethard and Sports IQ in the last year, Metric is now to unveil a number of new partnerships.

“Securing this licence from the MGA is an important step in Metric’s evolution from a start-up to becoming the disruptors-in-chief of an industry ripe for disruption,” said Martin de Knijff (pictured), Metric Gaming’s chief executive.

“We have been thrilled by the market’s reaction to our multi-tenant sportsbook proposition, particularly from Malta-based operators. In the coming days we will announce the first Malta-based sportsbook brands that will be launched using our Modulus platform over the next few weeks.”

The licence awarded allows Metric Gaming to distribute its products and services to customers operating from the Mediterranean jurisdiction.

De Knijff explained that the Maltese licence and new products have come about thanks to a period of investment, with Metric having sealed a $10m (€8.5m/£7.6m) funding round in October 2018.

“We’ve spent the last three years and significant capital developing an organisation and product proposition capable of solving the biggest challenges facing the B2B sector of our industry,” said De Knijff.

“We are excited to be showcasing the modern capabilities of our multi-tenant platform and each customer will benefit from near total product autonomy from the rest.

“We are confident this unrivalled degree of customisation paired with our superior sports betting products and features will deliver real leapfrog ability for our customers over their rivals.”