Inspired lands global virtual sports deal with Novomatic

Gaming solutions provider Inspired Entertainment has agreed a deal to provide a range of its virtual sports games to NovoPrime Sports, a sports betting platform operated by Austrian gaming giant Novomatic.

The global agreement covers virtual sports such as football, American football, horse racing, trotting, greyhounds, motor racing and basketball.

Inspired, which recently signed an agreement with the NFL Alumni for a new virtual football game based on former American football players, will deliver new content to NovoPrime Sports throughout the course of the deal.

“We are focused on developing the premiere global turnkey sports betting platform solution for retail and online and virtual sports perfectly round out our portfolio of offerings,” head of NovoPrime Sports Alan Bruce said.

“The ultra-realistic graphics of Inspired’s virtuals provide a higher frequency complement to real sports betting. We are particularly excited for consumers to experience their ground-breaking new virtual basketball game, which will help our customers create continual streams of betting content.”

Inspired’s chairman Lorne Weil added: “We have a great relationship with Novomatic and we are very excited to work with them on adding virtual sports to their NovoPrime Sports platform.

“This partnership has a great deal of potential for Inspired, bringing our virtual sports to new geographies, customer verticals and distribution channels.  It is a win-win for everyone involved, especially the consumer.”