PGA Tour teams with Action Network for new content platform

The Professional Golf Association (PGA) Tour, and betting-focused sports media company the Action Network have launched GolfBet, a new golf-focused betting content platform.

GolfBet will be powered by the Action Network, available on the network’s website and app, and will include official PGA Tour content and data. The platform will feature content from Action Network analysts such as Jason Sobel, Josh Perry and Peter Jennings.

“The PGA Tour is one of the most forward-thinking leagues and rightsholders around the massive growing legal sports betting business,” Patrick Keane, chief executive of The Action Network, said.

“Our consumers are passionate golf fans, and we are excited about the opportunity to enhance our coverage via the launch of the GolfBet platform.”

Read more on iGB North America.