Pragmatic Solutions igaming platform expands MAP integration
Pragmatic Solutions, provider of smart igaming platform technology for leading gaming and betting operators, announces the integration of MAP “Refer-A-Friend” module. This collaboration aims to empower the platform licensees to maximise their player acquisition and retention strategies in regulated markets worldwide.
Pragmatic Solutions offers a next-generation Player Account Management (PAM) platform that is open, modular, scalable and flexible due to its API-based approach, enabling its clients to extend the core technology through integrations and accelerate their growth. The platform supplies a comprehensive and user-friendly set of back-office tools to ensure regulatory compliance, handle risk and manage end-to-end player experiences in multiple brands and markets with extensive flexibility.
The Pragmatic Solutions igaming platform is pre-integrated with over 1,500 providers of third-party content, payments and services, including MAP affiliate marketing solution, which are available to the platform licensees via a simple configuration.
Mediacle Affiliate Platform (MAP) is an advanced, cloud-based affiliate marketing and referral tracking platform suitable for igaming businesses of all sizes. Their flexible approach makes it easy and economical for operators to run their performance marketing campaigns effectively.
The Refer-A-Friend functionality enables operators to effortlessly create and manage referral schemes, incentivising existing players to refer friends to their brands. This feature not only enhances player engagement but also expands the operator’s customer base organically. By leveraging the power of word-of-mouth marketing, igaming brands can tap into new markets and increase their revenue streams cost-effectively.
Additionally, the MAP platform provides comprehensive tracking and analytics tools, allowing operators to monitor the performance of their referral campaigns in real-time and optimise them for maximum effectiveness.
Santosh Jain, director at Mediacle said: “We are delighted that our Refer-A-Friend feature is enabling Pragmatic Solutions clients to harness the potential of their existing player network to drive growth and success in the competitive online gaming industry.
“Pragmatic Solutions has demonstrated to be an excellent long-standing partner in delivering the most complete platform services for leading operators worldwide and we are happy to contribute to the commercial growth of their successful clients.”
Ashley Lang, CEO at Pragmatic Solutions, added: “We are pleased to offer our platform licensees a new, highly effective tool for player acquisition and loyalty like the Refer-A-Friend functionality.
“The integration of the Refer-A-Friend feature aligns with our commitment to empower our client operators’ growth. Alongside our robust, scalable and feature-rich platform technology, we make sure to offer them easy access to an expansive portfolio of cutting-edge content and services from the industry leading providers, such as Mediacle, who has proven the effectiveness of their work with their MAP affiliate solutions.”