Future Anthem announces major investment in Amplifier AI
Future Anthem, the leading AI and data science powerhouse, today revealed a seven-figure investment into its flagship all-in-one personalisation product, Amplifier AI, spanning sports, casino, bingo and lottery verticals.
This significant investment comes on the heels of remarkable growth since the start of the year, and a substantial rise in monthly transaction volumes processed by Amplifier AI, now totalling 9.3 billion bets per month.
This major financial boost will drive advancements in several key areas within Amplifier AI, positioning it for even greater market leadership. These areas include enhanced content recommendations allowing for more accurate and tailored casino and sports betting suggestions, additional integrations to enable real-time player experiences, self-service performance measurement and a unified back office for experience management.
Customers will also benefit from advanced data security, faster client onboarding, the augmentation of existing security and data governance to support regulatory compliance and operational excellence and greater tools to access their customer data.
The Amplifier AI product upgrades will be rolled out progressively over the next six to nine months, delivering tangible improvements to Anthem’s operator, platform and studio clients for the benefit of their players.
The investment in Amplifier AI will be further bolstered by a migration to the Amazon Web Services (AWS) cloud, recognising the industry focus, support and expertise of AWS. This strategic move will also deliver a range of significant platform improvements.
In addition to the technological upgrades, Future Anthem continues to invest in its people, building on a 93% employee retention rate. As well as bolstering the team with additional gaming-experienced talent, the company has recently broadened its successful intern programme and will shortly be announcing a series of new training programmes, aimed at enhancing skill sets and equipping the team to continue driving innovation in the rapidly evolving gaming and AI space.
Leigh Nissim, CEO of Future Anthem, said: “The race to real-time personalisation is well under way and the winners are already seeing revenue growth of 10%+ and engagement increases of 16%+. With a brilliant team, an impressive client portfolio and leading technology partners, Future Anthem is at the forefront, helping its clients win this race with its all-in-one personalisation product Amplifier AI.
“This investment underscores our commitment to responsible growth and ethical AI practices, embedding them into our platform as we continue to scale. For operators, platforms and studios serious about winning the race to real-time personalisation, now is the perfect time to join us in transforming player experiences and taking the lead with Amplifier AI.”