Delaware North selects Playtech as new platform provider for Betly mobile sportsbook and casino
Delaware North, a global hospitality and entertainment company with a portfolio of regional casinos and an interactive gaming division, has selected leading online gaming platform, content and services provider Playtech to power its Betly mobile sportsbook and casino.
Playtech is the new platform provider for the Betly sportsbooks, starting with Betly Ohio, which launched this month and replaces MVGBet in an affiliate licence partnership with Miami Valley Gaming, a Delaware North joint-venture property located between Cincinnati and Dayton. The Betly sportsbooks in Arkansas, Tennessee and West Virginia, a state where Betly also offers an online casino in addition to sports betting, will be migrated to the Playtech platform in the coming months.
“We are very pleased to partner with Playtech to provide Betly customers with an enhanced mobile sports betting and online casino experience powered by an industry leader,” said Lee Terfloth, chief interactive gaming officer for Delaware North.
“Not only that, but our team can now offer players robust promotional features through the Playtech platform, which will allow Betly to offer customers an array of enticing and personalised offerings, including bonus bets, boosts, drawings and tournaments. As a result, customers will experience tailored content to engage them based on their historical betting activity,” Terfloth said.
Responsible Gaming
Betly is committed to promoting and encouraging responsible gaming and offering users informational resources to support and identify problem gambling, as well as promoting intelligent tools that allow players to set deposit, loss, session time and money-spent limits.
With the migration to the Playtech platform, Delaware North has access to the suite of Playtech’s responsible gaming solutions. This includes BetBuddy, which features best-in-class responsible gaming technology that provides enhanced insights into potential at-risk player behaviors and supports operators with the insights to enable early intervention and personalised messaging for those exhibiting at-risk behavior.
Delaware North has also partnered with Birches Health, a leading national behavioural addiction programme providing online treatment for addictions to gambling, sports betting and other activities. Through this relationship, Delaware North will integrate customised behavioural health assessments into the Betly application. This will provide individuals on the platform a real digital resource to gauge their relationship with gaming and seek help from certified mental health counsellors. Birches Health will provide all Delaware North staff with clinician-led responsible gaming training and access to curated responsible gaming content.
The Betly Sportsbook Ohio statewide mobile sports betting app is now live on Apple App Store for iOS, Google Play Store for Android and on desktop at oh.betly.com.
Additional features
Betly Sportsbook Ohio is expanding its customer support services with a larger team available via phone support for an optimised experience and reduced wait times for customers. Betly now also features an enhanced customer onboarding process, a variety of payment options, player journey automations, diverse bonusing capabilities and enhanced responsible gaming and customer intervention.
Wagering capabilities include same-game parlays, regional curated odds boosts, a variety of pre-match and in-play player props, minimised suspension times on in-play sporting events, teaser bets and automated promotional functionality on results-based outcomes. Betly Sportsbook Ohio will feature official National Football League data via Genius Sports.