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GR8 Tech rolls out ‘Fancy Mode’ sportsbook UI

| By iGB content team
New upgrade offers the look and feel of exchange betting while keeping operators‘ revenue models intact.

GR8 Tech is enhancing sportsbook engagement with its new Fancy Mode feature.

By introducing an exchange-inspired interface without modifying underlying bet calculation mechanics or risk models, GR8 Tech offers operators a powerful tool to expand their audience, differentiate their offerings and ensure revenue stability during high-traffic events like IPL (Indian Premier League), which starts this weekend.

“The exchange-style sportsbook UI gives operators a smart, low-risk way to appeal to exchange bettors without overhauling their platform,” said Denys Parkhomenko, CPO at GR8 Tech. “This is exactly the type of flexible, player-driven evolution we believe in – small but impactful changes that drive engagement and revenue.”

Key functionalities of the exchange-style sportsbook UI

Designed to expand audience reach while providing a frictionless betting experience, the feature introduces:

  • UI toggle: Players can switch between Fixed and Exchange views, with a customisable default setting for new users. Preferences are saved locally for future visits.
  • Optimised market & odds display: Odds automatically convert to a back/lay-style format, with distinct layouts to help exchange bettors navigate effortlessly.
  • Cricket-specific enhancements: Dedicated updates to cricket event pages ensure players experience a more intuitive and familiar interface.
  • Refined user experience: Adjusted CashOut, BetSlip and BetHistory functionalities ensure smooth tracking and execution of bets.

“Operators need every advantage to capture and retain traffic during the world’s biggest sports tournaments. With the Fancy Mode, we provide a high-impact engagement tool that requires no operational risk but delivers significant player retention benefits,” added Parkhomenko.

Available now for cricket single bets, the Fancy Mode can be enabled by operators as a default view or offered as a toggle-on feature within cricket event pages. Contact GR8 Tech today to unlock a more flexible, high-performance sportsbook experience – with a touch of fancy.

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