ESA Gaming signs distribution deal with Sportingtech

Innovative games provider ESA Gaming has partnered with Sportingtech in a deal that will see its games portfolio available on the supplier’s igaming platform. 

Sportingtech’s platform partners will have access to ESA’s growing portfolio of EasySwipe titles, a lightweight HTML5 mobile-first game family that integrates seamlessly into sportsbooks without disrupting the betting experience.

The games’ proven cross-selling capacity, without cannibalisation, helps sportsbooks to prolong brand loyalty and add revenue.

Games include the classics Roulette and Blackjack as well as the fruit-themed title Fruit Staxx and newly released football-inspired slot Goal Mine. Further thrilling EasySwipe games are set to be released before the end of the year. 

Sportingtech’s Pulse platform offers operators easy access to games from numerous suppliers as well as management and reporting tools. The platform is currently available under an MGA licence and the supplier is also strengthening its position in African and Latin American markets with several integrated operator partners.

Zorica Smallwood, director at ESA Gaming, said: “It has been a successful year so far for ESA Gaming and with this deal we will be able to reach an even wider audience with our expanding portfolio of games.

“Sportingtech offers a modern platform with several premium partners in our key jurisdictions and we are excited to provide our EasySwipe games which help operators to easily cross-sell between casino and sports betting to increase engagement and revenue.” 

Huseyin Safa, marketing manager at Sportingtech, said: “We aim to offer our operator partners a variety of games that fit all player types and by partnering with ESA Gaming we are able to offer a unique product that will resonate with all operators trying to find solutions to their cross-selling dilemmas.”