Personalise, retain, protect: Can AI actually solve everything?

This webinar will take place on June 5th at 12pm BST / 1pm CET. Fill in the form below to register your interest in attending the session.

AI is the trend of the moment – the golden goose promising to bring tremendous progress for operators looking to boost personalisation, player retention, fraud prevention and more.

But there are two pertinent questions surrounding AI in igaming; how far can we go, and how far should we go?

In our rush to deploy the technology, we’ve arguably not stopped to examine long-term considerations. Alongside important conversations around responsible gaming, what risks does AI present to business strategies – and how can they be mitigated?

Do AI-powered one-to-one personalised experiences, for example, risk undermining brand identity? Are AI communication strategies making player comms insincere? Is AI player behaviour modelling turning some legitimate customers away?

Join iGB, EveryMatrix and FutureAnthem in this webinar critically examining the role of AI in igaming. Focusing on personalisation, player retention and protection from fraud, the webinar will offer answers for how to leverage the benefits of AI without risking long-term damage in unforeseen areas.