RavenTrack signs Flows to accelerate affiliate product innovation

RavenTrack will leverage Flows to streamline client onboarding and accelerate the rollout of new affiliate features and tools, setting a new industry benchmark for onboarding speed.

RavenTrack is raising the standard for technology in the industry. Purpose-built by iGaming experts, the platform combines accurate tracking, real-time reporting, smart campaign tools and seamless integrations. Its focus on performance, speed and transparency has earned the trust of leading operators, with clients including Betfred, Bet9ja, Novibet, Powerplay and MrQ.

Flows empowers iGaming operators and platforms to build new products, integrate systems, and launch new features at speed, without writing a single line of code. Trusted by leading brands, Flows drives operational efficiency, enhances player engagement and accelerates go-to-market strategies across multiple markets.

With Flows, RavenTrack can now launch products and tools faster, automate key processes and do it at speed. This will initially include quicker onboarding for new operators, easier configuration of custom tracking setups and faster delivery of the tools the affiliate managers rely on.

Integrating Flows marks a key step in RavenTrack’s strategy to lead the next wave of affiliate innovation, raising the bar for speed, configurability, and service.

Dan de Souza, VP commercial at Flows, said: “RavenTrack is helping shape the future of affiliate tech. Their platform is built with a clear understanding of what operators and affiliate managers actually need – speed, accuracy and adaptability. We’re excited to welcome them as a customer and to see how they put Flows to work as they continue to push boundaries in the affiliate space.”

Adam Rowley, managing director at RavenTrack, said: “Integrating Flows into our onboarding process will enable us to tailor workflows to individual client needs, facilitating rapid deployment and ensuring our clients can launch their programmes swiftly and confidently. We look forward to working with Flows, as this move sets the stage for a more streamlined and efficient client experience.”