GVC shareholders overwhelmingly back rebrand to Entain

Some 99.96% of the votes cast at GVC’s extraordinary general meeting backed the proposal, with just 0.04% opposing the name change.

The rebrand was proposed last month, with GVC at the time saying that the new name would reflect the fundamental changes across business and the wider industry.

The name change was one of a number of measures set out as part of GVC’s new sustainable growth strategy, which also included a commitment to generate 100% of revenue from locally regulated markets by the end of 2023.

GVC will also look to ramp up its focus on player safety and protection, with the launch of the new Advanced Responsibility & Care (ARC) programme, while next year GVC will incorporate a responsible gambling metric into its annual group wide bonus conditions.

In terms of improving corporate governance, GVC said its board and nominations committee would continue a commitment to bringing greater diversity to the group.

In addition, GVC will continue recruiting, retaining and nurturing talent from across the industry, with a continued focus on diversity.