Evolution becomes exclusive online casino partner for Monopoly owner Hasbro
Evolution AB has signed a multi-year agreement with Hasbro to exclusively develop live casino and slot games for Monopoly and other titles.
Following a Request for Proposal (RFP) process, Evolution will be the exclusive licensing partner for online casino games based on Hasbro properties. New titles will launch from January 2026 onwards with live online games such as Game Night, Monopoly Filthy Rich and Monopoly Roulette.
The global deal covers online content from all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger and Big Time Gaming.
Claire Hunter Gregson, Hasbro’s director of gaming relationships, said: “At Hasbro, we’re all about play – whether it’s classic board games or casino experiences.
“After a thorough RFP process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles.
“We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.”
Todd Haushalter, Evolution’s chief product officer, said: “The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands.
“I think Monopoly is the world’s best casino game brand and we can do so many great things with it, and, of course, with many other Hasbro Games brands.”
Evolution exiting black and grey markets
In December 2024, Evolution’s UK licence was placed under review by the Gambling Commission, after it discovered its games were being provided to unlicensed operators in the country.
At the time, Martin Carlesund, chief executive of Evolution, said: “Evolution embraces the objectives of the review by the Commission. We are committed to support the licensed UK market as well as preventing unlicensed traffic. We are now taking forceful action using all technical tools available to us to ensure that our games only are available in the UK through Commission-licensed operators.”
As a result of the investigation, Evolution said in its Q1 earnings report in April that it had taken steps to ensure its regulatory requirements across Europe were being met by the business.
However, as a result of this pivot and Evolution likely exiting a number of black or grey markets, Carlesund said profitability had taken a hit during the quarter.
Profit for the period was down 5.4% to €254.7 million ($289.7 million), from a group net revenue of €521 million, up 3.9% year-on-year.