‘Unforgettable’ iGB L!VE sets new industry record with show visits topping 20,000 for the first time
The international iGaming industry has given a resounding endorsement of iGB L!VE 2025 with visitation hitting a record 20,227.
That figure represents a 16% increase on the previous high of 17,498 set in 2024. iGB L!VE also underlined its stellar international credentials with attendees travelling to the show’s new London home from 149 nations, up from the 2024 figure of 131.
Reflecting on the industry’s electric response to iGB L!VE London, Jody Frost, Clarion Gaming’s head of marketing and brand said: “iGB L!VE 2025 was an unforgettable experience setting new records in its new London location.
“The UK capital city is the birthplace of iGaming and the relocation to ExCeL London was undertaken to enable the show to continue to grow and in the process create a sustainable Tier 1 event which consistently meets the needs of the global iGaming ecosystem that it serves.”
Plans under way for a bigger and better iGB L!VE in 2026
Preparations for the 2026 edition of iGB L!VE are already under way, Frost continued.
“We will continue to work in partnership with the industry notably our vendor and visitor advisory boards in order to identify those areas where we can improve and ensure that iGB L!VE continues to address the needs of all of our international stakeholders,” he said.
“We are committed to bringing together operators, affiliates, suppliers and iGaming providers for an unmatched networking experience.”
The industry’s response
The importance of iGB L!VE’s relocation to London and the show’s ability to deliver the right audience was key for stakeholders.
“Was this event all about connections and reconnections? The show was so busy I was on the booth all of the time,” Märit von Stedingk, head of marketing at Alea, said. “Was iGB L!VE 2025 worth it? A big resounding yes both personally and from a business standpoint. London stays a highlight in our gaming calendar.”
Her view was endorsed by Soft2Bet’s chief business development officer Martin Collins, who posted: “London in July proved itself. The event brought together one of the most geographically diverse crowds I’ve seen. It’s clear: iGaming’s future isn’t European, it’s everywhere.”
‘A perfect mix’
“You’ll find a perfect mix of affiliate partners, operators and suppliers all in one place, which makes it incredibly efficient for forging new partnerships and strengthening existing ones,” ActiveWin Marketing managing director, Joshua Gamble, said.
“The content is sharp and relevant, the atmosphere is energetic and the event consistently delivers tangible ROI – not just in leads, but in insights that shape your strategy for the year. It’s a key fixture on the calendar because the quality of attendees and conversations is unmatched.”
‘This event delivers real value, not just a pile of business cards’
Gamble’s assessment was echoed by Sita Mamidanna, head of customer success management at CDNetworks.
“Based on my experience attending this event, I would certainly recommend it to friends and colleagues, especially those involved in the iGaming sector, whether as distributors, affiliates, operators, technology providers or those considering entry,” Mamidanna said.
“While networking is a key element, the event is more about the energy, innovative ideas and genuine relationships you develop. It offers opportunities to meet industry leaders, discover emerging technologies and trends before they reach the mainstream and gain a deeper understanding of market directions. I always leave with new insights and valuable contacts. This event delivers real value, not just a pile of business cards.”
iGB L!VE 2026 will take place on 1-2 July at ExCeL London.