Octoplay continues UK strategic growth momentum with LiveScore Group partnership

The integration with LiveScore Bet and Virgin Bet in the UK reflects Octoplay’s strategic approach to partnering with innovative, high-growth operators alongside established market leaders. This adds to Octoplay’s growing UK portfolio, which includes premier operators Flutter Entertainment, Entain, Evoke, Rank Group and ComeOn Group, reinforcing the company’s position as the content partner of choice for leading UK operators. 

The LiveScore Group integration reflects Octoplay’s focused approach to building meaningful partnerships with operators who share a commitment to delivering exceptional player experiences. This strategy has proven successful across Octoplay’s 11 regulated markets worldwide, spanning nine European jurisdictions including the UK, Sweden, Denmark, the Netherlands, Germany, Spain, Italy, Belgium and Romania, alongside Ontario and New Jersey in North America. 

Ralitsa Georgieva, business development director at Octoplay, says: “Partnering with LiveScore Bet and Virgin Bet reflects our success in building relationships with dynamic, high-growth operators across the UK market. This partnership represents a significant step in our expansion strategy as we continue our commitment to delivering high-quality gaming experiences to players across all regulated markets.” 

Dominic Vye, marketing director at LiveScore Bet and Virgin Bet adds: “Octoplay’s reputation for creating exceptional gaming experiences made them an ideal partner for our platform. Their proven track record of delivering premium content that resonates with UK players aligns with our vision of providing the best possible betting experience.”